Ecards (electronic greeting cards) are a great example of
efficient marketing on the internet. You have a service open
to the Internet users. The ecards they send from your site
invariably contain promotion for your company, products or
services. They are advertising tools that are immediate,
inexpensive, personalized and although sent via email, S.P.A.M.-free.
This form of Internet marketing is extremely effective.
More than 50% of the U.S. population and 85% of all Internet
users visit a greeting's site annually, according to research
firm Jupiter MediaMetrix. Why not use even a small percentage
of these potential clients to your advantage? OK,
BlueMountain.com has more than 100 million unique visitors
each year, but even with less numbers, the potential is there.
Remember, with each sent ecard from your site you have at
least two potential clients!
If someone utilizes the ecards service on average only twice a
day, in the period of a year the service is advertised
approximately 730 times. Multiply this number by the number of
registered users and you get yourself a healthy advertising
Recognizing the huge potential, in 1999 Excite@Home Corp.
paid $780 million for the purchase of BlueMountain.com. How
much would you pay for that type of advertising?
No need to answer -- you can have an ecard site for a lot
less. The concept is the same, and you can use it just as the
You can build a database of qualified prospects and use
- Promote - promote products and services
- Brand - create company awareness among your client base
- Invite - invite people to seminars and events
- Remind - send appointment reminders
- Inform - send Client appreciation memos, Recruiting/hiring
- Reference - send Birthday wishes, Holiday greetings, Thank
We are one of the leading design and multimedia companies on
the net. Our ecards have been used by many large and small
sites, including Yahoo, Regards.com, e-cards.com, etc.